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Regenerating Moisturiser M4

with Retinol, Vitamin C and Hyaluronic Acid.

Vegan ✔ 365 day guarantee ✔ Cruelty-free ✔ Paraben-free ✔

    • An easily absorbed anti-aging day cream suitable for most skin types with hyaluronic acid, vitamin c and retinol.
    • Need SPF too? Try Sunfragma SPF 25 Sunscreen.
    • If you are looking for a stronger retinoid - you may wish to consider our new pro version with 3% Retinol Liposomes.
    • Fights fine lines, blemishes and hyperpigmentation.Retinol is a cell-communicating ingredient that fights fine lines and blemishes. Anti-oxidants vitamin c and vitamin e combat hyperpigmentation and free radical damage.
    • Can be used under the eye area.
    • A high glycerin content and our finest grade of hyaluronic acid helps skin retain moisture.
    • Shea butter naturally emolliates dry patches and provides a quercetin boost along with some natural sun protection.
    • Argan oil (oleic acid, linoleic acid and palmitic acid) gives skin a supple feel and a dewy look.
    • Natural - paraben-free, no silicones, polyethylene glycols (PEGS) or mineral oils and not tested on animals. Made in the UK.
    • Concentrated and long-lasting, 50ml of this hero cream offers exceptional value.

    A moisturiser packed with proven anti-agers. Keep your skin healthy and hydrated while fighting off the signs of ageing. We’ve formulated Anti-Ageing Moisturiser M4 to give you super-soft skin and a strong defence against lines and wrinkles. We've made sure that this moisturiser is easily absorbed and leaves skin feeling hydrated and healthy, with the added bonus of vitamin C, vitamin E, retinol (0.6%) and hyaluronic acid. M4 also makes a great eye cream for those looking for a gentle yet regenerating eye treatment.

    It's taken me years to find a moisturiser containing retinol that is gentle enough for my sensitive skin. Absolutely could not live without this. My skin looks great. Definitely recommend.

    Adrienne Campbell, March 2018
    Skin type suitability

    Most skin types. Can also be used as an eye cream.

    Active Ingredients
    Aloe Vera
    An antibacterial and anti-inflammatory in one, great for soothing sore patches, relaxing spots, and even protecting from harsh UV rays.
    Argan Oil
    A touch of magic from Morocco, argan oil is what happens when some of nature’s most powerful ingredients get together. Oleic acid, vitamin E, anti-oxidants and ferulic acid work together to leave you with soft, healthy-looking skin.
    Ferulic Acid
    The best thing that ever came from bran, ferulic acid is a powerful anti-oxidant that prevents free-radical damage and stabilises essentials like vitamin E.
    Hyaluronic Acid
    A humectant, it draws water to the surface of your skin, keeping it soft, supple, and healthily hydrated. It’s also a helpful way to make sure other ingredients penetrate deep into the epidermis.
    Retinol’s the ultimate in anti-ageing. It’s a wrinkle-reducing, pore-tightening, fine-line-softening substance – and an excellent way to repair damaged skin. This product uses Retinyl Palmitate - a stable ester of retinol that can be stabilised with Vitamin E instead of BHT

    Esters of retinol also do not cause sun sensitivity in the same way that retinol does (see here) .
    Shea Butter
    An luxurious emollient and super-rich source of anti-oxidants.
    Vitamin C
    An essential anti-oxidant, vitamin C protects event the most sensitive skin against UV damage. And if the damage is already done, don’t worry – vitamin C stimulates useful collagen production, ideal for repair and restoration.
    Vitamin E
    A fat you can make friends with. Vitamin E is a clever fat soluble that hydrates and repairs your skin, leaving it full and fresh.
    Zinc Oxide
    Anti-bacterial, non-allergenic, non-comedogenic and filters UVA and UVB radiation.  Gently brightens your complexion.
  • After cleansing, apply a small amount of cream and massage into your face in upwards circles, letting the product absorb into your skin.

  • Aqua, glycerin (humectant), butryospermum parkii (shea butter) fruit (emollient), helianthus annuus (sunflower) seed oil (emollient), glyceryl stearate SE (vegetable-derived emulsifier), prunus armeniaca (apricot kernel) oil (emollient), olea europaea (olive) fruit oil (emollient), cetyl alcohol (coconut-derived thickener), stearic acid (vegetable-derived thickener), oryza sativa (rice) bran oil (emollient), sodium anisate (preservative from star anise), sodium levulinate (preservative from sugar cane), sodium hyaluronate (salt of hyaluronic acid), aloe (aloe vera) barbadensis leaf juice, retinyl palmitate (ester of retinol), glyceryl caprylate (vegetable-derived emollient), xanthan gum (vegan rheology modifier), argania spinosa (argan) kernel oil (emollient), tocopherol (natural vitamin e), zinc oxide (uva/uvb filter), sodium ascorbyl phosphate (stabilised vitamin c), ferulic acid (anti-oxidant from rice), citrus nobilis (mandarin orange) peel oil* (gently scented only)

  • ColourOff-white (unfragranced), Off-white (fragranced) - from the mandarin oil and retinol
    ContainerEcocert Recyclable Airless pump
    Rheology / GlideRich cream, easily absorbed.
    Odour Neutral (unfragranced). Mandarin (fragranced)
    Sulphate / SLS free / PEG free

4.60 Average

771 Reviews


Excellent product. Skin looks brighter after just a couple of days use. Hoping it’ll soon work magic on my fine lines!

Dawn Wiles

Great product really noticed the fines line reduced after about a week of using it will definitely be getting more.



Love this product, its made a noticeable difference to my skin.

Jessica Simmonds

Lovey moisturiser! This is definitely one of the best moisturisers I’ve used in a long time, it feels amazing and absorbs really quickly. You only need a small amount so I have been using a wooden spatula to scoop some out to keep finger germs out. Will certainly be buying again and will also be trying other products!

lisa chiu

Nice light moisturiser not too heavy skin feels moisturised throughout the day


Very moisturizing cream (quite thick), but does not give any bad reactions like allergies or anything. Would rather use it as night cream (or even mask), a bit too thick for me to use it during the day.

Karmen Tobreluts

I love this moisturiser. I’ve been looking for a moisturiser that would work for me and this is perfect for my skin!

Pip Nightingale

Finally a moisturiser that works for my skin! Doesn't make my skin break out, prevents dry patches around my nose which come back as soon as I miss a day without this moisturiser. So happy to have found something that works for my skin. Also love that this cream can be in a glass jar, saving the planet 1 jar at a time x


Leaves my skin a oily. However, will persevere because the I like the ingredients!

Victoria Jones

A gorgeous moisturiser that leaves skin supple and hydrated without being heavy and greasy.


Patrick Youngs

Easily absorbed and light to wear. Worth every penny!


Victoria Tawse

A great light moisturiser, one pump is amble

Sandra van der Heijden


Smells lovely and makes my skin feel soft. Early days yet, so far I happy with product

Shay Xiao

The formula is a bit stickier than the previous formula and takes longer to seep in

Joana Inacio

I am in love with this cream! I was looking for a natural face cream with hyaluronic acid and retinol that could smooth my fine lines as I am now in my thirties and I found the one! The texture is fluid and gel like and leaves my skin smooth and fresh all day. I pair it with suncream and the brightening eye cream from face theory and it gives a lovely glow to my skin. I’m not the biggest fan of the clementine scent though.

Clare Henderson

Love this product, I've only been using it for a few weeks but my skin looks better than it has in years. Fresher, brighter with less open pores. I'll be sticking with this from now on .


Thick moisturiser but soaks in quick, leaves my skin feeling amazing

Alison Swift

So far so good, my face feels less dry than it did. The fragrance is lovely. Only need a small amount, feels a bit sticky at first but soon seeps in. Really fast delivery and well packaged.


I use with the serum - it’s a good combo

Fiona Smallman


The best moisturiser I've used in ages!!


This is really hydrating and my skin feels smoother. Overall I have noticed having fewer breakouts since using this

Meabh O

Krisztina Kiraly

Ven Wong

It comes in a little tub so picture is misleading. Also finding it a little heavy maybe just need to get used to it. Smells nice.


Love this in a jar even more than in the plastic packaging. The smell and ease of application is fab. Highly recommend

40% off your first order!